They like to believe that there is a super power, that helps resolve their problems if one has faith and is positive.” But, doesn’t this mean we are trying to push superstition or religion-based beliefs? Danish Khan, EVP and business head of a GEC, says, “Good karma backed by unwavering faith can move mountains. People are so stressed that they need to know that there are more like them. The reason is the need for affirmations and anchors in life. Aarti Babul Bhasin, creative producer of one of these shows, shares, “It’s not superstition that works, but faith-based shows that work more. They view faith-based shows for a mystical moment. It’s that need for a miracle that attracts the audience. With a new story and supernatural or religious twist in every episode, these shows are receiving a positive response.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |